Privacy Policy
Preamble
With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as “data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).
The terms used are not gender-specific. Last Update: 27. September 2020
Table of contents
– Preamble
–Controller
–Overview of processing operations
–Legal Bases for the Processing
–ecurity Precautions
–Transmission and Disclosure of Personal Data
–Data Processing in Third Countries
–Use of Cookies
–Commercial Services
–Provision of online services and web hosting
–Job Application Process
–Cloud Services
–Profiles in Social Networks (Social Media)
–Plugins and embedded functions and content
–Erasure of data
–Changes and Updates to the Privacy Policy
–Rights of Data Subjects
–Terminology and Definitions
Controller
Andrea Henrion-Pfeiffer
Dipl-Ing. Architektur/M.Arch.
Alte Schönhauser Straße 29
10119 Berlin
Authorised Representatives Ralf Pfeiffer, Dipl.-Ing. Architekt
mail@pfeiffer-architekten.de
T +49. 30.28 88 45 80
The use of our website The use of our website does not require the user to provide any personal data. Data is transmitted that is automatically generated by your Internet browser, as explained in the following “Overview of processing”. In the event of malfunctions or hacker attacks, it is possible that, within the legal framework, this automatically collected data will be used for criminal prosecution.
If you send us application documents, your data will be used for the selection and scheduling of interviews ect. After completion of the process, your data will be deleted or used further only after your consent. (A. Henrion-Pfeiffer)
Overview of processing operations
The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.DatenschutzgeneratorCategories of Processed Data
–Inventory data (e.g. names, addresses)
–Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).
–Content data (e.g. text input, photographs, videos)
–Contact data (e.g. e‑mail, telephone numbers)
–Meta/communication data (e.g. device information, IP addresses)
–Usage data (e.g. websites visited, interest in content, access times)
–Contract data (e.g. contract object, duration, customer category)
–Payment Data (e.g. bank details, invoices, payment history)
Categories of Data Subjects –Employees (e.g. Employees, job applicants).
–Job applicants.
–Business and contractual partners.
–Prospective customers
–Communication partner (Recipients of e‑mails, letters, etc.)
–Customers
–Users (e.g. website visitors, users of online services)
Purposes of Processing –Provision of our online services and usability
–Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship.)
–Office and organisational procedures.
–Direct marketing (e.g. by e‑mail or postal)
–contact requests and communication
–Remarketing
–Web Analytics (e.g. access statistics, recognition of returning visitors)
–Targeting (e.g. profiling based on interests and behaviour, use of cookies)
–Contractual services and support
–Managing and responding to inquiries)
Legal Bases for the Processing
In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.)
Consent (Article 6 [1][a] GDPR)The data subject has given consent to the processing of his or her personal data for one or more specific purposes.)
Performance of a contract and prior requests (Article 6 [1][b] GDPR)Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.)
Compliance with a legal obligation (Article 6 [1][c] GDPR)Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate Interests (Article 6 [1][f] GDPR)Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
Article 9 [1][b] GDPR (job application process as a pre-contractual or contractual relationship) (If special categories of personal data within the meaning of Article 9 [1] GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 [2][b] GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 [1][c] GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 [1][d] GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 [1][a] GDPR.)
National data protection regulations in GermanyIn addition to the data protection regulations of the General Data Protection Regulation, national regulations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, data protection laws of the individual federal states may apply.
Security Precautions
We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.
he measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.
Transmission and Disclosure of Personal Data
In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.
Data Transmission within the Group of CompaniesWe may transfer personal data to other companies within our group of companies or otherwise grant them access to this data. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or otherwise a legal permission is present.
Data Transfer within the OrganizationWe may transfer or otherwise provide access to personal information to other locations within our organization. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of those concerned or otherwise a legal permission is present.
Data Processing in Third Countries If we process data in a third country (i.e. outside the European Union (EU), the European Economic [EEA]) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.
Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission or if certifications or binding internal data protection regulations justify the processing (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en)
Use of Cookies Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).
The following types and functions of cookies are distinguished
Temporary cookies (also: session cookies)Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.
Permanent cookies Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or marketing purposes can also be stored in such a cookie.
First-Party-Cookies First-Party-Cookies are set by ourselves.
Third party cookies Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential) cookies Cookies can be necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
Statistics, marketing and personalisation cookiesCookies are also generally used to measure a website’s reach and when a user’s interests or behaviour (e.g. viewing certain content, using functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.
Information on legal basis The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.
Retention period:Unless we provide you with explicit information on the retention period of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the retention period can be as long as two years.
General information on Withdrawal of consent and objection (Opt-Out) Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as “opt-out”). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the websites https://www.aboutads.info/choices/ and https://www.youronlinechoices.com. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.
Processing Cookie Data on the Basis of Consent Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services.
Processed data types Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
Data subjects Users (e.g. website visitors, users of online services).
Legal Basis Consent (Article 6 [1][a] GDPR), Legitimate Interests (Article 6 [1][f] GDPR).
Commercial Services We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.
We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of data subjects concerned (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.
Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in online forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.
We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.
If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.
Architecture and planning servicesWe process the data of our customers and clients (hereinafter uniformly referred to as “customers”) in order to enable them to select, acquire or commission the selected services or works and related tasks, as well as their payment and delivery, or execution or provision.
Within the scope of our activities, we may also process special categories of data, in particular information on the health of customers. To this end, we obtain, if necessary, the express consent of the customer and process the special categories of data otherwise only if this corresponds to our contractual obligations.
The required details are identified as such within the framework of the conclusion of the order, order or comparable contract and include the details required for service provision and invoicing as well as contact information in order to be able to hold any consultations.
Technical and Engineering servicesWe process the data of our customers and clients (hereinafter uniformly referred to as “customers”) in order to enable them to select, acquire or commission the selected services or works as well as associated activities and to pay for and make available such services or works or to perform such services or works.
The required information is indicated as such within the framework of the conclusion of the agreement, order or equivalent contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to the information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements.
Rental ServicesWe process the data of our tenants and of interested parties (uniformly referred to as “tenant”) in accordance with the underlying rental or comparable contract. Furthermore, we can process the information on the characteristics and circumstances of persons or items belonging to them if this is necessary within the framework of the rental relationship. These can be, for example, information on personal circumstances, mobile or immovable assets and financial situation.
As part of our assignment it may be necessary for us to process special categories of data within the meaning of Article 9 [1] GDPR, in particular information on the health of a person. The processing is done to protect the health interests of tenants and otherwise only with the consent of tenants.
If necessary for the fulfilment of the contract or legally required, or agreed by the tenant or on the basis of our legitimate interests, we disclose or transmit the data of the tenants within the scope of cover requests, conclusions and execution of contracts, data e.g. to financial service providers, credit institutions, suppliers (e.g. electricity) or authorities.
Processed data types Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. e‑mail, telephone numbers), Contract data (e.g. contract object, duration, customer category).
Data subjects Prospective customers, Business and contractual partners.
Purposes of Processing Contractual services and support, contact requests and communication, Office and organisational procedures, Managing and responding to inquiries.
Legal Basis Performance of a contract and prior requests (Article 6 [1)[b] GDPR), Compliance with a legal obligation (Article 6 [1][c] GDPR), Legitimate Interests (Article 6 [1][f] GDPR).
Provision of online services and web hosting In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.
The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.
Collection of Access Data and Log FilesWe, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider.
The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers.
Processed data types Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses)
Data subjects Users (e.g. website visitors, users of online services).
Legal Basis Legitimate Interests (Article 6 [1][f] GDPR).
Job Application Process
The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.
In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.
If made available, applicants can submit their applications via an online form. The data will be transmitted to us encrypted according to the state of the art. Applicants can also send us their applications by e‑mail. Please note, however, that e‑mails on the Internet are generally not sent in encrypted form. As a rule, e‑mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server. For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.
Processing of special categories of data If special categories of personal data within the meaning of Article 9 [1] GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labour law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 [1][b] GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 [1][c] GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 [1][h] GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 [1][a] GDPR.
Ereasure of data In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.
Admission to a talent pool Admission to an talent pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.
Processed data types Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).
Data subjectsJob applicants
Purposes of Processing Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship.).
Legal BasisArticle 9 [1][b] GDPR (job application process as a pre-contractual or contractual relationship) (If special categories of personal data within the meaning of Article 9 [1] GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 [2][b] GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 [1][c] GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 [1][d] GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 [1][a] GDPR.).
Cloud Services We use Internet-accessible software services (so-called “cloud services”, also referred to as “Software as a Service”) provided on the servers of its providers for the following purposes: document storage and administration, calendar management, e‑mail delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences.
Within this framework, personal data may be processed and stored on the provider’s servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.
If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users’ devices for web analysis or to remember user settings (e.g. in the case of media control).
Information on legal basis If we ask for permission to use cloud services, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).
Processed data types Inventory data (e.g. names, addresses), Contact data (e.g. e‑mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
Data subjects Customers, Employees (e.g. Employees, job applicants), Prospective customers, Communication partner (Recipients of e‑mails, letters, etc.).
Purposes of Processing Office and organisational procedures.
Legal Basis Consent (Article 6 [1][a] GDPR), Performance of a contract and prior requests (Article 6 [1][b] GDPR), Legitimate Interests (Article 6 [1][f] GDPR).
Services and service providers being used
Dropbox Cloud storage services; Service provider: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; Website: https://www.dropbox.com; Privacy Policy: https://www.dropbox.com/privacy; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): https://assets.dropbox.com/documents/en/legal/data-processing-agreement-dfb-013118.pdf.
Microsoft Cloud Services: Cloud Services; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 – 6399 USA; Website: https://microsoft.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter.
Profiles in Social Networks (Social Media) We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights.
In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behaviour and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networs or will become members later on).
For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.
Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.
FacebookWe are jointly responsible (so called “joint controller”) with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page. This data includes information about the types of content users view or interact with, or the actions they take (see “Things that you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How we use this information?” Facebook also collects and uses information to provide analytics services, known as “page insights,” to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook (“Information about Page-Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information access or deletion requests directly to Facebook). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).
Processed data types Inventory data (e.g. names, addresses), Contact data (e.g. e‑mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
Data subjects Users (e.g. website visitors, users of online services)
Purposes of Processing: contact requests and communication, Targeting (e.g. profiling based on interests and behaviour, use of cookies), Remarketing, Web Analytics (e.g. access statistics, recognition of returning visitors).
Legal Basis Legitimate Interests (Article 6 [1][f] GDPR).
Services and service providers being used
Instagram Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, , Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
Facebook Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: Settings for advertisements: https://www.facebook.com/settings?tab=ads.
LinkedIn Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Xing Social network; Service provider: XING AG, Dammtorstraße 29 – 32, 20354 Hamburg, Germany; Website: https://www.xing.com; Privacy Policy: https://privacy.xing.com/en.
Plugins and embedded functions and content
Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “Content”).
The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.
Information on legal basis If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.
Processed data types Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
Data subjects Users (e.g. website visitors, users of online services).
Purposes of Processing Provision of our online services and usability
Erasure of data The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).
If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the erasure of personal data can also be found in the individual data protection notices of this privacy policy
Changes and Updates to the Privacy Policy
We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.
Rights of Data Subjects As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR.
Right to ObjectYou have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter [e] or [f] of Article 6 [1] GDPR, including profiling based on those provisions.Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right of withdrawal for consents You have the right to revoke consents at any time.
Right of access You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.
Right to rectification You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
Right to Erasure and Right to Restriction of Processing In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
Right to data portability You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
Complaint to the supervisory authority You also have the right, under the conditions laid down by law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
Terminology and Definitions This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically.
Controller “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Personal Data “personal data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing The term “processing” covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.
Remarketing Remarketing” or “retargeting” is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
Targeting Tracking” is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users presumably corresponding to their interests.
Web Analytics Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to optimize the content of the website to better meet the needs of their visitors. For purposes of web analytics, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online service.
(Datenschutzgenerator Dr. Schwenke 2021)